From the press release:
“This demo car is the first step of the proof of concept (PoC), but is an important step towards technology driven innovation,” said Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group. “Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”
AR (Augmented Reality) is going to be a key technology in the future with uses across multiple industries. Whilst applications in the automotive space are currently in the prototype or proof-of-concept stage, I can see it offering numerous benefits for the driver. Foremost, safety would be improved. Warnings and other hazards identified by ADAS (Advanced Driver Assist Systems) such as AEB (autonomous emergency braking), lane departure and blind spot warning systems could be directly marked out and highlighted in the driver’s line of sight, making them more visible, easier to understand and minimising the time that the driver spends looking away from the road. Likewise, navigation would become much more intuitive, with the driver being able to ‘see’ precisely which road to make a turn on or which lane to be in.
A highly advanced AR windscreen of sufficient size, resolution and contrast could replace both the driver’s instrument cluster and the infotainment display entirely. One section of the windscreen could be dedicated to displaying driver relevant information such as speed, ADAS warnings and navigation, whilst the other could serve as a display for selecting music, choosing a radio station, or viewing album art and other media. Shifting these displays onto the windscreen would create a further sense of space and potentially improve visibility, of both the outside and the infotainment system itself, for passengers.